It’s time for one of our favorite (and oldest) blog traditions, darlings. If you’re new here (Welcome!), the “Ology” posts are about taking a good, hard, scholarly look at an Oscar nominee’s most notable red carpet looks during the campaign and trying to suss out how they’ll dress for the big event on Sunday night. As a predictive tool, it’s not particularly effective, but it makes a great way to frame a nominee’s aesthetic and what sorts of things they tended to emphasize or play down over the course of their promotional work. It will not, however, be difficult to predict what Blonde star and Louis Vuitton brand ambassador Ana de Armas will be wearing on Oscar night.
At the Venice Film Festival Blonde premiere in Louis Vuitton
Right out of the gate, she delivered a Marilyn homage, but it’s really the only one she attempted all season. For the most part, she seemed to be working to get away from the image as much as possible.
At the BLONDE Los Angeles Premiere in Louis Vuitton
She stuck with a fairly generic “screen siren” mode for part of her promotional work, but despite wearing only one brand throughout it, her aesthetic wasn’t much more consistent than that.
At the San Sebastian Film Festival in Louis Vuitton
Certainly, she prefers a more or less column silhouette and she returned to the metallics more than once, but we never got the sense that there was a game plan.
At the Deauville American Film Festival in Louis Vuitton
We tend to think that’s the problem here. This always felt way more like a fashion campaign than an Oscars campaign. If you’re beholden to one brand (whether that’s contractually obligated or she’s simply that loyal), it doesn’t give you much freedom to promote yourself.
At the Governors Awards in Louis Vuitton
Whatever issues we had with a lot of her choices this year had almost nothing to do with her and almost everything to do with the current output from Louis Vuitton, which is inconsistent at best.
At the Golden Globes in Louis Vuitton
Like we said, there are some similarities to suss out. She doesn’t go for a lot of color, she picks the pieces with heavy embellishments and from a styling perspective, she tends to not go overboard on the jewelry or the hair. It’s all about face and dress with her.
At the BAFTAs in Louis Vuitton
And we don’t think any of these looks delivered a “Nailed it!” sort of moment.
At the SAG Awards in Louis Vuitton
We don’t think there’s much of a chance of an Oscar win for her (and we think the manner of this campaign reveals that her team doesn’t think so either), but an Oscar campaign is a branding exercise, not just a trophy grab, and the only thing she’s managed to consistently depict about herself is that she’s getting paid to wear this stuff.
[Photo Credit: Aurore Marechal/ABACA/INSTARimages.com/Cover Images, BauerGriffin/INSTARimages.com/Cover Images, Courtesy of Netflix, Sean Thornton/Cover Images, Franck Castel/ABACA/INSTARimages.com/Cover Images, Julien Reynaud/ABACA/INSTARimages.com/Cover Images, Blaine Ohigashi/©A.M.P.A.S., Jon Kopaloff/Getty Images, Kevork Djansezian/NBC, Christopher Polk/NBC, Rich Polk/NBC, Todd Williamson/NBC, Dutch Press Photo/Cover Images, PA Images/INSTARimages.com/Cover Images, BauerGriffin/INSTARimages]
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Oscars 2023 Countdown: Michelle Williams-ology
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