Balenciaga campaign lensed by David Sims featuring the first brand ambassadors and friends of the House appointed under Pierpaolo Piccioli’s creative direction—and contextualizing his first Balenciaga collections: Summer 26,’ The Heartbeat,’ and Fall 26, ‘Body and Being.’
“I chose individuals, not characters,” says Piccioli. “Human beings with distinct stories, faces marked by experience, vulnerability, and nuance. I was not looking for constructed personas, but for real presence. At the center of Summer 26 is the creation of a new community—different, yet connected by shared values: respect, sensitivity, strength, freedom. Not sameness, but resonance.”
HUDSON WILLIAMS
WINONA RYDER
DANIELLE DEADWYLER
HARRIS DICKINSON
[Photo Credit: David Sims for Balenciaga]
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