We tend to think of The Substance star and Best Actress nominee Demi Moore as someone with an extremely limited sort of style. We feel like we might have been able to predict at least half of these looks ahead of time: pin-straight, center-parted hair worn straight down and a sleek, body-hugging gown, usually strapless. That’s the image she’s had locked in for decades now and when we’ve covered her, we usually made some sort of point about how she needs to freshen up her look. But credit must be given to her (and by extension, to her stylist Brad Goreski), because when we look over this lineup of looks, we’re surprised by how many of them don’t fit our prediction.
At the Cannes Film Festival Premiere in Schiaparelli Couture
While she has a longtime pro’s somewhat locked-in red carpet style, it should be noted that some people consider her the person most responsible for the rise of the modern stylist. In 1989, she famously wore a pair of lace-trimmed bike shorts to Academy Awards, prompting an outrage that lasted decades and a lot of rhetoric about the tackiness of modern Hollywood.
At the Los Angeles Premiere in Oscar de la Renta
It’s perhaps too simplistic to suggest that this one bad outfit caused a sea change in the industry. There’s at least as much of an argument to be made that the modern red carpet was almost singlehandedly developed by Joan Rivers.
At the Academy Museum Gala in Prada
At any rate, our point is this: Demi has a well-earned reputation as a star with a fairly rigid sense of personal style, but she’s also one of the biggest fashion risk-takers in the history of the red carpet.
At the Governors Awards in Givenchy
We feel like that tension played out a little in her campaign. We think it’s obvious that she and her team were aggressive about positioning her for awards consideration, including devising the kind of backstory (“I was told I was nothing but a popcorn actress”) that’s irresistible to critics and awards voters.
At Elle’s Women in Hollywood Celebration in Ralph Lauren
We think that same aggressiveness was applied to her style choices.
At the Gotham Awards in Dior
The point was to underline her status not only as the movie star you remember, but also as a first-time prestige actress frontrunner.
At the Palm Springs International Film Festival Awards in Chanel
At the same time, perhaps with the understanding that her image had been locked in for decades, she and her team seem to have understood that she needs to occasionally switch things up a little.
At the Golden Globes in Armani Privé
The result has been a highly successful campaign that’s both old school and very modern in nature.
At the Critics Choice Awards in Schiaparelli Couture
Along with the occasional risk-taking, she also indulged in that oh-so 2025 trend of theme-dressing, loosening up on her restrictions a little and getting playful about designs that evoked the body horror of the film.
At the Directors Guild of America Awards in Archival Dior
Everything about it feels very carefully considered, celebrating her long career, her tendency to take risks, her glamour, her talent, and even the historic nature of a horror film nomination.
At the BAFTA Awards in Alexander McQueen
In short, it’s the Oscar campaign of a goddamn movie star who knows who she is and what the public sees in her.
At the Film Independent Spirit Awards in Thom Browne
And while she’s taken a few funky risks along the way, largely as a way of showing that she’s not some past-her-prime diva…
At the SAG Awards in Bottega Veneta
We think it’s more than likely that she’s going to show up on Oscar night in the kind of dazzling finery one would expect from the biggest of movie stars. Sparkles and sleekness, we’re thinking. Diamonds out the wazoo. Oh, and she’ll be wearing her hair down and straight, of course.
STYLED BY BRAD GORESKI
[Photo Credit: Abaca Press/INSTARimages, IPA/INSTARimages, Faye’s Vision/Cover Images, Emma McIntyre/Getty Images for Academy Museum of Motion Pictures, Mark Von Holden/The Academy, Matt Winkelmeyer/Getty Images for ELLE, Amy Sussman/Getty Images, Kristina Bumphrey/Variety via Getty Images, Matt Winkelmeyer/Getty Images for Palm Springs International Film Society, Presley Ann/Getty Images for Palm Springs International Film Society, Emma McIntyre/Getty Images for Palm Springs International Film Society, MediaPunch/INSTARimages, Phil McCarten/CBS, Sonja Flemming/CBS, Michael Kovac/Getty Images for Moët & Chandon, MediaPunch/INSTARimages, Abaca Press/INSTARimages, Matt Winkelmeyer/Getty Images for Critics Choice Association, Michael Kovac/Getty Images for Critics Choice Association, Faye’s Vision/Cover Images, PA Images/INSTARimages, Cover Images, Ryan Hartford/INSTARimages.com]
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