Simone Rocha x H&M Collaboration

Posted on February 08, 2021

Unveiled for the first time, the full Simone Rocha x H&M collection. The pieces unite the inspirations and emotions that have defined the Simone Rocha world. The collection is an amalgamation of a decade of design – a cross-pollination of Rocha’s sensibilities and signatures. A tribute to Ireland, Hong Kong, texture, shape, tactility, history, family, intimacy and joy.

“I hope that the items in this collection will be worn and treasured for years to come. They were all informed by ideas and inspirations that have shaped me and my brand over the last 10 years, and I am so excited to see them worn out-and-about and interpreted and styled in new ways.” Simone Rocha

“Simone has such a unique and special aesthetic. Season on season, she defines her identity. This feels like the perfect collection for this moment; a dynamic proposition from a female designer with such a clear sense of who she is, and what she wants to say. It is a joyful collection, that will hopefully enliven spirits and inspire.” Ann-Sofie Johansson, H&M

The Simone Rocha x H&M collection launches 11 March and will be available at hm.com and in selected stores on March 11.

 

 

 

 

 

 

 

 

[Photo Credit: Courtesy of H&M]

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