Miu Miu Spring/Summer 2022 Ad Campaign

Posted on January 21, 2022

Miu Miu Spring/Summer 2022 advertising campaign images shot by Tyrone Lebon and styled by Lotta Volkova. The campaign features talents Ever Anderson, Hailey Bieber, Mame Bineta Sane, Alix Bouthors, Emma Corrin, and breakout star Lee You-mi each in a portrait style image to encapsulate the spirit of the clothes, the individuals who wear them, and the free spirit of Miu Miu. These raw-edged clothes are situated in the backdrops of luxurious formality, draperies of velvet and rich hues. Their juxtaposition challenges conventions-there is a new classic elegance found in rebellion.

Just as they shift our focus to the real clothes, those environs also emphasize real people: a dynamic community of figures drawn from acting and modeling. And just as classic items were reconfigured to form the foundation of this Miu Miu collection, here this youthful collective is re-envisaged as Miu Miu girls.

 

 

 

 

 

[Photo Credit: Tyrone Lebon/Miu Miu]

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