Justin Bieber for Calvin Klein Spring 2015 Ad Campaign

It amuses us to see the pop culture audience collectively lose their shit over these pics. BELIEBE us, we’re not here to defend this little shit, but darlings, it’s a Calvin Klein campaign. Photographing the vapid and the douchey is kind of their thing.

PinJustin Bieber and Lara Stone for Calvin Klein Spring 2015 ad campaign shot by Mert Alas and Marcus Piggott.

“I have been wearing Calvin Klein underwear for years in hopes of getting to model for the brand one day,” Bieber told WWD. “It’s always been a dream. Last spring, I posted a picture on Instagram in my underwear, using the #mycalvins tag. Thankfully the brand saw it and liked the reaction it was getting, and a relationship started from there.”

“Of course I’ve seen the Mark Wahlberg/Kate Moss ads. They are over 20 years old and we’re still talking about them today — I was definitely inspired by them. I haven’t spoken to Mark about [the new ads] yet, but I hope he will like how they turned out.”

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Mark Wahlberg and Kate Moss for the 1992 Calvin Klein ad campaign shot by Herb Ritts.

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And anyone who claims the now-respectable Mr. Wahlberg was somehow less douchey in 1992 than poutylips here will get the point-and-laugh, as well as the assumption that in 1992 you were either too old or too young to know what a GIGANTIC douchebag he was in his Funky Bunch days.

This is just more of the same. Kudos to Justin for the body transformation. He’s looking good. It’s okay, everyone. The world will not end because of this.

[Photo Credit: Herb Ritts, Mert Alas and Marcus Piggott/Courtesy of Clavin Klein]

• Ad Campaigns
• Calvin Klein
• Herb Ritts
• Justin Bieber
• Kate Moss
• Mark Wahlberg
• Mert Alas and Marcus Piggott
• Spring 2015 Ad Campaigns