Julia Garner, A$AP Rocky and Elliot Page for Gucci’s Guilt Fragrance Ad Campaign

Posted on March 06, 2023

An ode to self-acceptance, friendship and love in all its forms, Gucci Guilty debuts with a new campaign that is both bold and tender at the same time, led by Grammy Award-nominated musician A$AP Rocky, Emmy Award-winning actress Julia Garner, and Oscar-nominated actor, Elliot Page.

Shot by Glen Luchford, the campaign invites each of us home – a metaphorical place where we are free to accept who we are and let our authentic selves be seen. In this space of imagination, the protagonists celebrate the countless iterations of love, embodying complete self-acceptance and showing how openness unleashes the purest form of expression.

Every encounter with the Gucci Guilty Pour Femme and Pour Homme fragrances extends a loving invitation to explore, create, and connect to our truest selves from the safety of our hearts. The iconic Gucci Guilty fragrances–fresh, complex, and uninhibited blends of enduring sensuality–continue to inspire new ways of living authentically.





[Photo Credit: Courtesy of Gucci – Video Credit: Gucci/YouTube]

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