Cher for Balmain’s Blaze Bag Ad Campaign

Posted on November 08, 2022

Following her finale appearance at September’s Balmain Festival, the iconic Cher stars in the campaign for the house’s latest icon: the Blaze. Inspired by Balmain signatures and the spirit of fearless pioneers, Olivier Rousteing’s newest object of desire blazes a trail into the future and invites his daring Balmain army along for the ride.






[Photo Credit: An Le/Courtesy of Balmain, – Video Credit: Balmain/YouTube]

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