Miu Miu’s ‘Miu Wander’ Handbag Campaign Starring Sydney Sweeney

Posted on May 05, 2022

 

The Miu Wander handbag campaign starring Sydney Sweeney shot by Tyrone Lebon and styled by Lotta Volkova in Miu Miu’s first dedicated handbag campaign.

The spirit of rebellion embodied by Sydney’s characters mirrors the ethos of Miu Miu, a twisted luxury energized by youthful rule-breaking – the hallmark of the Miu Miu girl.

 

 

The Miu Wander delineates the codes of Miu Miu with a fresh attitude. Executed in the tactile Matelassé leather, simultaneously playful and sophisticated, that has become a Miu Miu hallmark, the curved lines of the Wander underscore an omnipresent femininity. The pillowy surface invites touch, yet the easy handle – punched through the body of the bag itself – offers innate practicality, fusing pragmatism with decoration. It gives you the freedom to wander at will.

 

 

 

[Photo Credit: Tyrone Lebon/Courtesy of Miu Miu – Video Credit: Miu Miu/YouTube]

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