Maluma and His Dog for Versace’s Spring 2022 Ad Campaign

DONATELLA, FOREVER, VERSACE,
A series of images capture Maluma as both approachable and immediately iconic. Displayed as a camera film reel, the campaign moves forward with purpose and energy—a comma to the next chapter rather than a period.

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“For me, this is a dream come true to be the face of an iconic fashion house like Versace and continuing to represent Colombia globally through music, fashion and much more. Fashion is one of my biggest passions outside of music and being part of Donatella’s vision, and the Versace family, is an honor. Together, we have created memorable moments with custom performance and red carpet looks, magazine covers and the amazing Met Gala 2021 design. With this campaign, we are creating more memories as a fashion family together. One of my greatest highlights for 2022 will be my dog Buda in his first campaign with me – a man’s best friend joins fashion. This is to many more memories with my Versace family.” – Maluma

[Photo Credit: Mert and Marcus]

• Ad Campaigns
• Maluma
• Mert Alas and Marcus Piggott
• Spring 2022 Ad Campaigns
• Spring 2022 Collections
• Versace