LEGO Collection x Target

Posted on October 22, 2021


Ready! Set! Build memories! That’s right, LEGO® fans, the Bullseye’s launching the LEGO Collection x Target just in time for holiday gifting and oh-so-joyful memory-making. With nearly 300 must-haves for you and your family, pets, home, table and closet (plus many more spaces and places), you’re sure to find something everyone will love. And bonus: Most of the colorful, brick-inspired items are under $30 and not available anywhere else — making the collection perfect for this holiday season and as collectors’ items for years to come.

“The LEGO brand is rare in its ability to equally excite all members of the family and we expect that enthusiasm to soar as we offer LEGO fans young and old the opportunity to experience our brand in an entirely new way through this partnership,” says Satwik Saraswati, design director at the LEGO Group. “Giving consumers a chance to curate and create looks as unique as their families through this collection, just as they would with LEGO bricks, is something we are proud to bring to Target guests this holiday season.”

“Our guests love LEGO brick sets – in fact, Target is one of the leading destinations for families when shopping for the brand. As we approach the holiday season, we saw an opportunity to come together with one of our long-standing partners to create something truly special for our guests during a time of year when differentiation and value are paramount,” says Jill Sando, executive vice president and chief merchandising officer, Target. “As our guests continue to reimagine what their holiday traditions look like, our hope is that this collection will encourage them to make new memories this season and celebrate what matters most, spending time with family and friends.”

The LEGO Collection x Target ranges in price from $1.50-$120 and arrives on and all Target stores in early December.






[Photo Credit: Courtesy of Target]

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