H&M announces a collaboration with the L.A.-based women’s brand Brock Collection. The focus is on modern romance — approachable opulence mixed with streetwise ease and a hint of past decades. Country florals, tie-up shoulder straps and corset-like details emphasise the craftsmanship, while the feminine silhouettes and contrast with denim pieces are flattering and exude a city edge. The range of charming dresses, separates, denim and accessories are made from more sustainable materials. Available from 1 June, the Brock Collection x H&M collection will be available in selected H&M stores worldwide as well as online on hm.com.
“We’re thrilled to be collaborating with Brock Collection, who are well-known for their luxe craftsmanship, impeccable fits and structures, and have quite the celebrity following. But there’s also beauty in the fact that their designs always feel down-to-earth, thoughtful and easy to wear — I believe that’s the key to their success. We want to celebrate romance and make it accessible to the many.
By adding more sustainable materials, it creates for a collaboration I hope our customers around the world will fall in love with,” says Maria Östblom, Head of Design at H&M.
“Brock Collection has always been about connecting the threads between uptown polish paired with a down to earth ease, which we are so happy to bring to a new audience. Each piece in the collection is special and carries a certain romantic charm, but is totally effortless,” says Laura Vassar and Kristopher Brock, Designers and Co-Founders of Brock Collection.
[Photo Credit: Courtesy of H&M ]
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