H&M is thrilled to announce a collaboration with lemlem, the womenswear brand founded by Ethiopian supermodel, actress and women’s empowerment advocate Liya Kebede. Comfortable in the city yet ready for that summer getaway, the lemlem x H&M collaboration is a womenswear collection that features a relaxed, fashion-forward range of caftans and beachwear pieces with bold stripes and dip-dyed colour-blocking along with swimwear, jewellery and accessories, made of more sustainable materials. The lemlem x H&M collection is available in selected H&M stores as well as online on hm.com.
modern elegance that radiates from lemlem and Kebede herself. For this collaboration, traditional handwoven materials often found in lemlem’s pieces are translated into cover-ups, sundresses, tops, shorts, trousers, swimwear, jewellery and accessories. Crafted from more sustainable materials including organic linen, recycled polyester and Tencel™ Lyocell, each piece is about being joyful — it’s sunny, light and breezy. lemlem’s signature stripes and colour-blocking sit alongside the key elements of fluidity and soft textures. The colour palette includes shades of blue, white, bright orange, soft pink, neons and a hint of pale yellow. There’s also a timeless feel overall in the collection, with the idea that pieces can be passed down from generation to generation.
“I love that H&M has always been at the forefront of doing really cool collaborations. So for lemlem, it’s really exciting to be part of that group of collaborating brands. It’s also a first for us to add jewellery as part of this collection and create a whole lemlem look. My creative direction included the campaign, too, which was so much fun and special because I got to shoot with my daughter” Liya Kebede, founder and creative director of lemlem.
[Photo Credit: Courtesy of H&M]