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VMA Awards 2020: Ariana Grande Poses in Mugler and Keeps Things Strictly On Brand

Posted on August 31, 2020

Hmm.

While we’re still grateful to all the stars at the VMAs who served up lewks for us to ooh and ah over, we’ve got to admit, this one failed to ignite for us. We’ve noted that a lot of the stars seemed to lean into their look and their brand for this year’s VMAs and Ariana Grande was no different on that front. So why is this one just not doing it for us?

It’s certainly on-brand for her, in that Minnie Mouse/anime character sort of way. And everyone (who talks about such things) is talking about the big shock of her ditching her signature single pony tail style for … two ponytails, but it feels like she took some slightly interesting Mugler pieces and styled them in the least interesting way possible. To be fair, these were shots posted to her social media, not an actual red carpet appearance. From a purely WERQ-From-Home perspective it’s all fine and on-brand. Her makeup is great, the jewelry is gorgeous and we actually do like the ponytails (even if we think she’s aging out of these juvenile looks at a quicker clip than she seems to realize). We don’t even mind the shoes all that much since, like Gaga’s hoofwear, the Minnie Mouse pumps are kind of her thing. But none of it really does anything for those Mugler pieces, which really called for a little more edge than Miss Ariana’s capable of serving, we think.