Okay, Marc Jacobs is just screwing with us now.

Posted on June 15, 2011

Darlings, when the following picture was released of Helena Bonham Carter …um… modeling a look from Marc Jacobs’ fall 2011 line as part of his new ad campaign:


…we laughed and clapped; said “What a crazy couple of bitches,” and moved on to the next fabulous thing to pass in front of our eyes.

Then they released THIS one:


And our response now is, “WOW! WHAT A CRAZY COUPLE OF BITCHES! J’ADORE!”

Come on. Fashion takes itself way too seriously. If you were flipping through a magazine, can you say you wouldn’t stop and look at either of those pictures?

Marc Jacobs Fall 2011 Collection/Models: Sara Blomqvist and Sofia Fisher

Extra added bonus: the clothes actually look like something HBC would wear. Sure, she’d put tutus over the skirt or something, but the wacky/chic thing is right up her alley.

[Scan/Image Credit: thefashionspot.com, style.com]

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  • Anonymous

    These are fun, and definitely would make a person stop and look.  But I hate that carpet bean bag (it was in another post and I hated it on whoever wore it that one, too) and it’s starting to make me mad.  I have to quit looking at it.

  • Anonymous

    Not a fan of the sick look.  The first one is so odd, I had to look several times to figure out the legs.  So I guess it did it’s job at making me look for more than a second.  But neither pic would make me desire the outfit.

    • That would be my problem with it, too. I mean, I know fashion photography isn’t always about selling to the viewer, but I don’t think my attention here would be remotely positive.
      Of course, if the objective is just “LOOK AT ME LOOK AT ME LOOK AT HOW TOTALLY CRAZY WE ARE LOLZ”? Mission fucking accomplished.

  • The only thing I don’t like is that the photos are of poor quality.   Yes, I am a photographer and yes, the quality DOES matter.

    • Anonymous

      ‘Poor quality’ photographs are a big trend.

      I’m thinking that these are iPhone photos using some kind of Polaroid app.


      • Yeah, it’s like a fashion campaign via Instagram.

        • Djinn in a bottle….

          Hipstamatic baby!  A WAY cool app that needs to be ported to ‘droid

    • kerry dee

      have you ever even seen a Marc Jacobs ad or anything by Juergen Teller? There’s no point in complaining about the quality. It’s the way he shoots.

  • I too had to stare at the first pic for a bit to figure out what the hell was happening with her legs, reminds me of The Ring or some other Japanese horror movie where the girl was crawling down the stairs with her legs on backward….

  • Anonymous

    No.  She’s cute and has fun with her clothes.  This is just stupid.

    • Alright, maybe a little silly, but you can’t tell me they didn’t have fun.

  • aimee_parrott

    LOL!  I love it, especially the second one.

  • kerry dee

    I am so glad they went this route. HBC/JT/MJ together is a dream team, and HBC definitely brings the same feelings to these ads that Marc’s use of Marilyn Manson’s “beautiful people” brought to the runway show. I think it’s perfect.

  • holdmewhileimnaked

    you know i have to say this, you know i do, but:
    y • a • y • o • i  k • u • s • a • m • a
    & i will even provide a link:
    in this case, tho, i will say homage rather than rip off

  • MilaXX

    What a nutcase HBC is, I kinda love her.

  • Anonymous

    Before I scrolled down, I thought that first pic was of a dressed-up roast turkey.

  • WTF? I asm ll for crazy and fun, but I STILL require the clothes to look good, and the photos to be of good quality. HBC looks okay in the top one–crazy and fun. Photo itself sucks. The second one has no redeeming qualities at all. She looks obese, and sick. Quite a feat, really, but why would I want to buy clothes that make even HBC look obese and sick?

  • Anonymous

    Glad HBC & the Marc Jacobs empire are having fun, but it doesn’t appeal, much.

    I am already tired of the vogue for photos which are, or look like, poorly exposed or age-deteriorated polaroids.

  • Polkadots everywhere! Hooray!

  • Anonymous

    She looks like a plague victim in the second photo and that upsets me.

  • Anonymous

    and you would be wrong on both counts. Except that they both have dots I’m not sure what the connection is.

  • Anonymous

    Well I never thought of coordinating my make-up with the design of my polka-dotted dress.

  • Okay, the first one is fun, but really?  You like the 2nd one?  It doesn’t show off the clothes to the best of a photo tog’s ability, and THAT is the reason for a fashion ad.  To make the clothes look good and sell.

  • I love this. fashion has been lacking silliness.

  • Lisa

    I do love this, I must confess!

  • What is he on now?

  • Anonymous

    shit, if this crappy polaroid style photo sells thousand dollar clothes, sign me up to be the photographer. I’ll make this turd shine with my total lack of creativity & photography skills.

  • I love the first one. It’s fun and silly and catches my eye long enough to appreciate the unique texture of the dress, which is properly featured at the center of the picture. The second one is just awful, though. Her face is the focus instead of the jacket, and that coat’s proportions look like my oversized puffer that I pull on when the windchill drops below -10.

  • Love the first pic, hate the second. She’s too unrecognizable.

  • Anonymous

    I keep thinking one of these days it will be fashionable again to design beautiful clothes and shoot them beautifully. 

  • Anonymous

    Give me an effing break.

  • yeah i’d stop and look at them, but they definitely don’t make me want to wear marc jacobs. In the second one she looks like that crazy bag lady everyone has in their town.

  • yeah i’d stop and look at them, but they definitely don’t make me want to wear marc jacobs. In the second one she looks like that crazy bag lady everyone has in their town.

  • yeah i’d stop and look at them, but they definitely don’t make me want to wear marc jacobs. In the second one she looks like that crazy bag lady everyone has in their town.

  • Anonymous

    I love the slick polka dots on the tweedy texture. If I was rolling in dough I’d definitely be dropping it on some Marc Jacobs outerwear for Fall.

  • Anonymous

    I took me a while to figure out what was going on in that first picture.

  • Anonymous

    pic 2 is just NO

  • The first one is cute. HBC clearly practices yoga (who would have thought?). The second one kind of grosses me out, tho – she looks dead and bloated.

  • Anonymous

    in a world of Christie Brinkleys dieting, botoxing and pouring themselves into sequined clothes, interchangeable ingenues and JLo divaness giving us daily WTFs, I for one love the carefree fun, in your face, fashion display of one Helena Bonham Carter. What a great respite from the norm.

  • Can’t imagine why these photos would entice anyone to buy the product.

  • margaret meyers

    The little hat made of carpet scraps does indeed look like a tie-on ice bag.

  • Wow.  I almost couldn’t recognize her.  They are fun pictures — and I love that pink dress!  Fab!

  • Marc, honey, you’re no Alexander McQueen.

  • Love her so much!

  • Anonymous

    Looks like somebody could use some Porcelana!

  • Anonymous

    Didn’t even realise it was her! At first glance I thought it was Paloma Faith.