Burberry presents the High Summer 2026 campaign: a film and portfolio of images capturing life at the lido – celebrating Britain’s culture of open-air pools that come alive with families, friends and neighbours every summer.
British actors Simone Ashley and Tom Blyth star alongside models Alva Claire, Babacar N’Doye and Sacha Quenby and a cast of synchronised swimmers and divers.
The campaign film is directed by Francis Plummer and shot by photographer Ryan McGinley. The cameras move from loungers to diving boards, catching mid-air dives and friends stretched out in the hazy afternoon light. Before long, the best spots by the pool are claimed with a Burberry towel. Summer has begun.
[Photo Credit:Ryan McGinley]
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