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Burberry’s ‘The Trench, Portraits of an Icon’ Ad Campaign

Posted on March 11, 2026

‘To celebrate the Burberry trench, an icon of British style and fashion, we invited friends from across the creative world to bring it to life. Think of it as a tribute to Burberry – a symbol of British style and craftsmanship – and a thank you to the skilled individuals behind every coat.’

The campaign brings together a cast of 23 global stars from film, music, sport and fashion, including Agyness Deyn, Alva Claire, Bright, Daisy Edgar-Jones, Eberechi Eze, Erin O’Connor, Hikaru Utada, Iris Lasnet, J.Y. Park, Jack Draper, Jonathan Bailey, Karen Elson, Kate Moss, Kendall Jenner, Kid Cudi, Kristin Scott Thomas, Little Simz, Matthew Macfadyen, Reece Clarke, Rosie Huntington-Whiteley, Sora Choi, Teyana Taylor and Wu Lei. Together, they form a cross-generational portrait of contemporary culture, each bringing a distinct perspective to the coat.

A documentary film accompanies the campaign, capturing unscripted exchanges between cast and crew. Set to a soundtrack by Blur, it reflects a modern Britain that is creative, confident and outward-looking – a spirit the trench has continued to embody for more than a century. Together, the portraits and film form a study of the trench as both object and symbol, shaped by craft, animated by character and defined by the people who wear it.

As Burberry marks its 170th anniversary, the campaign also signals a year-long celebration of the house’s archive and history, honouring the legacy that continues to shape its present and future.