H&M is proud to reveal for the first time the hotly anticipated H&M Glenn Martens collection.
The Belgium fashion designer is defining the landscape of contemporary fashion, and this new collaboration offers a broad range of customers the chance to access never-before-seen designs alongside Martens’s signatures.
Martens’s work has long pushed the boundaries of fashion and this partnership with H&M shows his interest in democratizing fashion for the many. Now, revealed for the first time, is the full collection: a diverse and versatile range of products that combines womenswear, menswear, unisex pieces and accessories.
The collection twists clothing archetypes into new and unexpected forms. The deeply researched process saw Martens explore H&M’s archive, to select a range of key pieces that consumers adore, from best-selling t-shirts to must-have checked shirts, bomber jackets and jeans. Each is reimagined as an extraordinary newly-designed piece, which play with trompe-l’œil and customization. Many can be transformed by the wearer thanks to the use of reshaping techniques such as foil and wiring to create sculptural forms.
The collection also pays tribute to Martens’s journey as a designer, and his iconic work for Y/Project, with various pieces in the collection – from boots through to prints – nodding to key archival designs.
“It was great fun to be a part of Glenn Martens’s and H&M’s special family portrait. I always say that the best fashion is rule-breaking – people should wear whatever they want to wear – and I admire Glenn’s daring spirit and eye for twisting things in unusual ways.” – Joanna Lumley
“What a special opportunity to team up with Glenn Martens, Joanna Lumley and H&M. I love the spirit of the collection – everyone can wear it in their own way and bring out their personality. The shoot was a riot! I enjoyed playing the patriarch of this stylish and yet motley crew!” – Richard E. Grant
[Photo Credit: Courtesy of H&M]
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