Presenting the Autumn 2025 Campaign
Known for her talented range of character depiction, Emmy-nominated Sydney Sweeney stars in a campaign that brings to life the multifaceted characteristics of the Autumn 2025 collection.
Shot as a cinematic journey that blurs the line between fantasy and reality, the campaign draws viewers through an immersive narrative. Breaking the fourth wall, each video vignette and image places Sydney in scenes where the environment transforms in step with the energy and spirit of each shoe or bag. The campaign is a modern fable of feminine expression; we can play the role of whoever we want to be.
“This campaign reinforces the power of shoes and accessories to transform, acting out the possible characters. The notion that glamour is a feeling.” – Sandra Choi, Creative Director
[Photo Credit: Courtesy of Jimmy Choo – Video Credit: Jimmy Choo/YouTube]
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