Target Announces The Spring Designer Collection Featuring Fe Noel, RHODE and Agua Bendita

Posted on March 30, 2023

Target announced The Spring Designer Collection, featuring three distinct women-founded brands: Agua Bendita, Fe Noel and RHODE. The collection captures each designer’s unique creative vision and celebrates their individual heritage with more than 100 apparel, swim and accessories items that embody the fun of warm-weather dressing and bring guests a stylish spring aesthetic at a great value. The pieces are meant to take guests stylishly through all their springtime travel and adventures, from the beach and pool to weekend brunch, nights on the town and beyond.


Founder Fe Noel infuses her namesake brand with the vibrant spirit of her Caribbean roots and feminine details. Highlighting her philosophy to “make life beautiful,” Fe Noel for Target features swimwear, pants and coverups that combine easy-yet-glamorous silhouettes with bold prints and pops of color.



Best friends Purna Khatau and Phoebe Vickers founded RHODE as a destination for comfortable, timeless pieces that inspire a sense of carefree confidence. Inspired by the varied cultures they’ve experienced around the world, RHODE for Target includes dresses, towels and bags in a range of colorful designs and globally inspired prints.



Agua Bendita’s artful handmade prints and unique earthy vibe bring the heritage of Colombia to life. Best friends Catalina Álvarez and Mariana Hinestroza founded the brand 20 years ago, and their collection for Target offers an array of swimwear and ready-to-wear pieces including matching sets, dresses and accessories with handmade prints and details that celebrate the nature and beauty of Colombia.



The Spring Designer Collection features versatile designs that reflect Target’s commitment to inclusivity, ranging in size from XXS-4X and offers guests incredible value, with items ranging in price from $15-$48, with most items $35 and under. The collection will be available on and in select Target stores beginning Saturday, April 15, while supplies last. For added ease, the collection will also be available via Target’s convenient same-day pickup options, including Order Pickup and Drive Up.




[Photo Credit: Courtesy of Target]

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