H&M’s Innovation Metaverse Design Story Collection

Posted on November 17, 2022

H&M is proud to present the latest drop in its Innovation Stories initiative, an all-eyes-on-me collection that explores the blurring boundaries between our online and offline lives, and blends the craftsmanship of high fashion with the fantasy of virtual wardrobes. The H&M Innovation Metaverse Design Story collection will be on sale in selected stores and online at hm.com from 8 December.

Taking inspiration from the immersive potential of the Metaverse as well as the tactile beauty of the physical world, the ready-to-wear collection invites self-expression and explores sustainability in three dimensions. The first comprises the stand-out womenswear and menswear looks and a series of accessories designed with circularity in mind. The second sees multiple pieces available as part of a rental programme in selected H&M stores. Then there is the third dimension, the digital collection, co-designed and crafted by H&M and the Institute of Digital Fashion, the London-based digital atelier and thinktank.

Key pieces from the physical collection blend eye-catching silhouettes with intricate embroidery and an internet-breaking colour palette. For women, a corset-waisted, neon-yellow dress with a dramatic tulle skirt dominates the spotlight. For men, an oversized black beaded bomber jacket offsets relaxed tailoring. In accessories, women’s wrap-around metallic sandals spiral to the thigh, while futuristic jewellery for men and women takes its cues from liquid metal that looks as though it’s been plumped by pixels. The more-is-more styling has been brought to life by Ibrahim Kamara, creative advisor to H&M for this project.

 

 

 

 

 

[Photo Credit: Courtesy of H&M]

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