Naomi Watts in Erdem at Showtime’s “The Loudest Voice” New York Premiere

Posted on June 25, 2019

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Naomi, why must you vex us so, dear?

 

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Okay, so this dress is hideous.

That out of the way, we have a theory about pretty blue-eyed blond white lady celebrities. Because of the way the beauty, fashion, and entertainment industries are constructed, they tend to be on the lowest difficulty setting when it comes to putting on something pretty and nailing it. Things are changing, but it’s still all tilted in their favor. Which is why we think that thing we started to call the January Jones Effect is a bit more universal. Most actresses don’t want to come off generic and a lot of them don’t want to do the expected thing. Virtually all of them want to be taken seriously. So when you run the risk of looking like a Barbie doll if you go too conventional in your style choices, you might have a natural tendency to be attracted to the unconventional, if not downright weird choices. We’ll still call it the January Jones Effect because she makes the easiest example to cite, but you see it with Naomi, with Margot Robbie … every so often with Nicole Kidman… Sienna Miller, Chloe Sevigny, Lily James, Sophie Turner, and on and on. It’s partially why we still praise Elle Fanning for leaning so hard on the princess looks that suit her so well. We just know by the time she’s on the other side of 25, she’s going to what so many of her fellow blonde-genues do: she’s going to start reaching for the cray stuff more and more.

 

 

 

 

 

 

Style Credits:
Erdem Long-sleeve Dress from the Fall 2019 Collection

Styled by Jeanann Williams | Hair by Ryan Trygstad | Makeup by Mary Wiles

[Photo Credit: INSTARImages, erdem.com – Video Credit: Showtime via YouTube.com]

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