Lupita Nyong’o’s First Campaign for Lancôme

Posted on June 25, 2014

Miss Lupita is here to serve you up some Lancôme FACE, darlings.

Lupita-Nyongo-Lancome-Campaign-Tom-Lorenzo-Site-TLO (1)

Lupita-Nyongo-Lancome-Campaign-Tom-Lorenzo-Site-TLO (2)

And also to remind you that beauty comes in every color.

Get it, girl.

 

 

 

 

[Photo Credit: Lancôme]

    • NMMagpie

      She is right up there with Iman on my most beautiful list. Glorious.

    • queen b*tch

      Swoooooon

    • colleenjanel

      Simply luminous.

    • agentilities

      Preach!

    • Tanya Wade

      I love how the background color makes her skin even more glowy.

    • http://attiresmind.blogspot.com/ Kiltdntiltd

      Great good Lord, that is one of the faces of our age.

    • Mary Elizabeth Poytinger Baume

      I can do nothing but sit in awe of her flawlessness and grace and WERQ-it-ness. Goddamn that is one lovely ad.

    • Firecat

      I have the palest skin in the world, and I want to buy everything in that ad.

      • maretha2

        I had the exact same reaction. I generally consider myself immune to cosmetic advertising, but dammit if I didn’t immediately think, “Maybe I should swing by the Lancome counter …”

      • Anna

        My immediate response too! Besides paleness, I don’t even like Lancome that much. Now I must venture to the mall…

        • Sobaika

          Lancome Artliner is gorgeous, if you’re into liquid eyeliner. It’s all I’ve ever used from them but I had the same thought about visiting their counter ;)

          • http://foodycat.blogspot.co.uk/ Alicia

            I like their mascaras and I used to like the Lip Brio, but I don’t even know if they still make them!

      • Nicole

        I wish I could up-vote this a million times. Thank you, sister!

    • http://foodycat.blogspot.co.uk/ Alicia

      Beautiful! I was reading some stuff on twitter the other day about how under-served women of colour are when it comes to makeup selections in the UK, and I think it is interesting that this ad says this makeup comes in 28 shades when in the UK it’s available in 18.

      • marlie

        That’s… weird. I wonder what the (misguided) marketing rationale is to not make all of the colors in the line available everywhere.

      • Sobaika

        Markets determine A LOT. My local department store (in NYC of all places) carries much less than 28.

        • http://foodycat.blogspot.co.uk/ Alicia

          I found it quite funny when I moved to the UK that most lines carried 2 or 3 shades paler than mine – I’d been used to buying the lightest shade in any foundation in Australia. But I would have thought that with the UK’s large Asian and Afro-Caribbean communities, there would be a reasonable market for various darker and different toned shades as well.

        • fursa_saida

          It can also vary widely by neighborhood. The drugstore where I lived in South Side Chicago (heavily black area) had much darker shades available than you’d see downtown.

          • Alaska Raptor Rehabilitation

            I worked in cosmetics at a Walgreens in the south suburbs of Chicago a couple years ago, and had plenty of customers who were irate because our store didn’t carry enough makeup for black women. It was total bullshit; you could go down the block in either direction and find a different Walgreens that carried Black Radiance and Iman, but for some reason despite serving a very diverse population TBTB at my store didn’t see fit to provide for all their customers. I hated that job.

      • MilaXX

        When I first started wearing makeup I used to buy Clinique. I would buy 2 bottles at a time because every time I went to repurchase, they had discontinued my shade. I’m dark, but not really really dark and I was the darkest shade they carried. When the MAC counter opened up I happily jumped ship. Things have gotten better. Drug store brands have even improved. Still if your are at the extreme ends on either side of the color spectrum getting a foundation that matches is a challenge.

        • Denise Alden

          Remember the good old days when Prescriptives mixed your shade right in front of you? Amazing stuff, but they’re long gone.

          • MilaXX

            Just realized I had heard a few years back they were coming back but then nothing ever happened to them. Their foundations and that Elixer scent were the bomb back in the day.

            • Denise Alden

              I adored Calyx. God, I’m old.

            • SatelliteAlice

              You can get Calyx at Clinique counters now. They purchased the rights to it.

            • FitzyandDizzy

              Prescriptives still does business online. I still get my foundation through them.

        • http://armchairauthor.wordpress.com/ LesYeuxHiboux

          Hear, hear! As a lady on the translucent-skinned end of fair it’s a struggle to find a foundation that not only matches, but doesn’t make me look like I made a new face out of clay.

      • http://dorothydamage.wordpress.com/ Dorothy Damage

        Yeah, it’s impossible to find makeup in my shade (medium brown, lighter than Lupita, darker than Laverne Cox) without spending a lot of money on higher end brands or asking my mother to send me stuff from the States). I think it’s appalling, especially since I live in London and there are more than enough black people here to cater to us cosmetically, especially in my area.

        • http://foodycat.blogspot.co.uk/ Alicia

          I wonder why it is? You make cosmetics in the right shades, people give you money for it. Surely that is a good thing for a business?

          • Sobaika

            Two reasons:

            1) Historically makeup companies have catered to the lighter-skinned, so the groundwork is all there. To make shades on the other end of the spectrum would require a certain amount of additional R&D (aka $$$). Has the equivalent cash been thrown at developing lighter shades over the years? Yes. But it’s a convenient reason to bypass darker shades right now.

            2) Good old-fashioned racism. I think many brands consider it declasse or some other bullshit.

            It boggles my mind, really. I used to be obsessed with Dior lip products but won’t spend a dime there any more – their foundation comes in six (!!!!) shades. SIX!

            • http://foodycat.blogspot.co.uk/ Alicia

              You are right, of course. How fucking depressing.

            • http://dorothydamage.wordpress.com/ Dorothy Damage

              Yep. I’m always amazed that there seem to be a thousand shades of pale and two shades of dark. If I could get Iman here, I would just buy that. Alas…

            • understateddiva

              really impressed with your choice to “vote with your feet” on those lip products. So many people will say “I hate what such-and-such company is doing” and then go ahead and give them their money. Brava

      • SatelliteAlice

        I am a manager at a Lancome counter in St. Louis and we carry all 28 but I know a lot of stores tend to only get a couple of bottles in certain colors based on what sells well there. It is weird that the UK wouldn’t have them all though. I feel like that is a huge missed opportunity since it would take little to no extra effort to bring them out there.

      • Resl

        In Germany it’s even worse. We often just get a few shades, so the pale and the dark ladies luck out. I always buy a few bottles of makeup when I’m visiting the UK because you guys have far paler shades than we do.

    • mjude

      lovely

    • Anna

      Take all of my money, Lancome, if it will help me to look anything like Lupita.

      Love this. What else is there to say?

      • Introspective

        i bought lancome foundation ironically about a week and a half ago. alas nothing lupita-like has started to occur with my face.

        but im still happy to have supported the company that is responsible for bringing all this luminosity to our eyeballs. so YAAAAASSSSSS

        • Anna

          I’m obsessed OBSESSED with finding the perfection foundation, so this is another one I’ll have to try. “24 hours of perfection,” “shine-free” AND Lupita in the ad campaign? YAAAAASSSSSS, indeed.

          • http://armchairauthor.wordpress.com/ LesYeuxHiboux

            Have you tried Too-Faced’s “Magic Wand” Cashmere Finish Illuminating Foundation? Wow, that name is so long it started sounding like a Wonka product. I love the stuff, it’s a bit pricey but it goes on easy, feels super light, lasts forever, and I don’t look like I’m wearing a porcelain mask.

            • Anna

              I’ve heard of that, I’m wary of anything with an “illuminating” finish as it tends not to work for my oily skin. But perhaps I’ll ask for a sample the next time I’m at Sephora. Thanks!

            • http://armchairauthor.wordpress.com/ LesYeuxHiboux

              Well, telling you about it made me realize I need to buy more and I just discovered that it has been discontinued. It was made with sea salt and I found that kept my nose and forehead’s greasier tendencies well under control. It was also the best color match for my skin I’ve ever found. I think I’m going into beauty-product-induced depression.

            • Sobaika

              Bare Minerals BareSkin sounds like it might be a good alternative based on your description of the Too Faced product. For the oily ladies, I swear by Hourglass Immaculate. It’s pricey but also amaaazing.

            • Introspective

              oily lady here! thanks for the recommendation! googling now…

            • http://armchairauthor.wordpress.com/ LesYeuxHiboux

              Bare Minerals is my backup foundation for when my skin is being hypersensitive, but I haven’t tried their bareSkin. Thanks for the suggestion!

            • Anna

              Will have to check that out, thanks!

            • Anna

              That sucks! I have a couple of go-tos that work really well for me but I’m always on the lookout for the Holy Grail foundation that will solve of my problems. Cosmetic ones, anyway. A friend swears by Tarte Amazonian Clay for oily skin and it’s on my to-try list, as I’m big on the long-wear/standing up to humidity.

            • http://armchairauthor.wordpress.com/ LesYeuxHiboux

              I tested that at Ulta recently, it feels lovely on the skin.

            • Anna

              Well, now I am very intrigued! A trip to Sephora is in order!

          • lovelyivy

            The texture and finish on teint idole are beautiful, but the colors are sliiiightly off. I have to mix with a lighter shade to get it just right, and powder repeatedly. I do have oily skin though.

            Oddly enough, my favorite product is ELF bb cream. The dark shade is great, not oily, no breakouts and it’s $6 though I got it for $3.

    • sienna elm

      What a perfect start to the day!

    • KinoEye

      Breathtaking, just as I expected. I’ve always had serious skin envy for Lupita — this ad sure isn’t helping!

      • marlie

        You can also tell that they haven’t airbrushed her to death, so that really IS her flawless skin.

        • http://foodycat.blogspot.co.uk/ Alicia

          Yes! She still has pores!

        • Wink

          I hate it when they go crazy airbrushing a woman (or man) who is already beautiful. I mean, after a certain point the extreme airbrushing just turns the person into a caricature.

        • Glam Dixie

          There has definitely been some air brushing but it’s pretty subtle, they even whitened the whites of her eyes which are pretty pigmented.

          • marlie

            I definitely noticed that they touched up her eyes, but I appreciate that they didn’t go overboard and give her a plastic-looking face.

            • Glam Dixie

              No, she looks very natural, airbrushing her should be illegal.

    • Judy_J

      She is so gorgeous, and I get the feeling she is as gorgeous inside as outside. What a class act she is!

    • Alyssa_T_Robot

      dat skin, yo. so glow-y.

    • SistaT

      As a makeup artist and a Black woman, I’ve spent years frustrated at the lack of options for women of color. Every step helps and this is a huge one. Not only because major makeup lines are expanding their color selections but because they have a dark-skinned, natural-haired Black woman as the face of beauty. It gives me a lump in my throat. I can’t wait to show this picture to my daughter.

      • mayanempire

        ^ THIS

      • TropiCarla

        YES. I had a major fist pump moment at the sight of this. I’ve already shown it to my daughter – and she’s only 1.5. ;-)

        Lupita is blazing a bright trail — visible around the world. She reminds me of how proud we were when Wendy Fitzwilliam won the Miss Universe pageant in ’98. She was such a gorgeous chocolate dream that several big makeup lines that serviced the Caribbean launched new colors in her name. These things may be considered shallow, but their potential impact on our sons and daughters is deep.

      • DB Ruberto

        Yes Ma’am… I’m scraping up my pennies and hunting this foundation down! I’ve always loved their mascara, and I *think* I found a shade of lipstick that actually worked (that was at least a decade and one child ago).
        CHEERS TO LANCOME!

      • butterflysunita

        For years I’ve only bought Mac because they seem to have the most options for women of color. I am never influenced by cosmetics ads, but because of these beautiful photos I’m going to check out Lancome again. I want to support this campaign and the way it’s celebrating the beauty of a woman who’s not only dark-skinned, but has spoken publicly about the way light skin bias harms girls.

      • kimmeister

        Heck, she makes me want to be black, just to look like that.

      • Sofia

        your comment caused a hot sting of tears in my eyes. now i am crying at work. thanks a lot! :)

      • MilaXX

        My eyes got a little moist the first time I saw this ad. This is HUGE!

      • prettyinmink

        I’ve never been one to wear any makeup other than lipstick. Like you, I was just so tired of the lack of available options for my skin tone. I’m about a shade lighter than Lupita (although I get closer to her skin tone after a summer in the sun). I have never made a purchase based on a celebrity endorsement but I WILL be checking out this Lancome line.

    • Frank_821

      It is a beautiful ad

    • Patricia Groves Dobrowski

      Loving everything about this.

    • Jaeda Laurez

      So smoove and chocolate-y. Love the lighting and her expression.

      • ccinnc

        I want to eat that picture.

      • TAGinMO

        Upvoted for “smoove.” :-)

    • YousmelllikeAnnaWintour

      Is there such a thing as a MEGA WERQ? Because she has achieved it. :)

      • eowyn_of_rohan

        I think she’s earned a Lifetime Achievement WERQ at this point.

        • Noah

          Has to up her shoe game first, but she’s well on her way.

      • Twigg

        Lupita-Level-WERQ

    • marlie

      Lupita looks gorgeous. Congrats, lady.

    • Town

      If Lancome makes her skin look that good, I will have to try Lancome! I have always wondered what brand of foundation she’s using, because she is so dark and many foundations don’t come in her shade or if they do, make a dark skinned person look like they are wearing Casket #5.

      • MilaXX

        I wear CoverFx because it covers my facial scars, but I may give Lancome a try.

    • Vaniljekjeks

      She is so perfect! I am so happy to see her in this ad! And I’m curious about this makeup… ones that say they suit “every complexion” know nothing of my Norwegian vampire complexion. The palest makeup makes me look like I have bad self tanner on. I literally buy my foundation from the theatrical makeup department…

      • KinoEye

        Sister, I’m right there with you. Even the lightest shades of Arbonne or Lancome look orange on me. There’s a loose mineral powder from Physician’s Formula that works alright as a foundation, but doesn’t really cover blemishes too well. May I ask where you buy your foundation?

        • Vaniljekjeks

          I use the HD foundation from the company Ben Nye (they are based out of LA) but I buy it at Visage in Oslo. I use the one called “Special White”. The name makes me crack up.

          • Vaniljekjeks

            The only thing is that the foundation is super thick, so I always use the thin yellow Clinique lotion as a “base”, and it glides right on in a thin layer.

          • MilaXX

            I love Ben Nye set powders. On the East cost I can get their stuff at Ricky’s in NYC. Otherwise I order from LA.

            • Vaniljekjeks

              I am in love with everything Ben Nye, really. They are my favorite brand. Them and Make Up Forever.

            • MilaXX

              I like MUFE’s liquid HD foundation. Unfortunately it’s not enough coverage for my face since the shingles. When my skin was smooth, it was a great summer foundation.

            • Anna

              I’m a big fan too (I use the Banana powder), love it and love that you get so much for the price.

        • Anna

          My go-to foundation for the past couple of years is from a Ben Nye-type theatrical/TV/film makeup company called Graftobian (Graftobian HD creme foundation). Comes in 58 shades according to the web site, good pigmentation, and I order online from a store called Camera Ready Cosmetics (you can order samples if you’re not sure).

          Was recommended on a beauty blog as an alternative to the Makeup Forever HD line and clearly, I do not not work in theatre or TV, and I like it for everyday use. Was hesitant to try based on the word “creme” in the name, as I have oily/breakout prone skin but I’ve had no issues with oxidation/sliding off my face mid-day and lasting power in the humidity here has been the best out of all the others I’ve tried. Packaging isn’t pretty, but that also means it doesn’t come with the MUFE price tag.

      • MoHub

        Understood. I’m not only deathly pale, but I have yellow-green undertones, and most makeup manufacturers assume pale people have cool—blue-pink—undertones. It took years for anyone to acknowledge my coloring, but about three years ago, Bare Minerals finally produced a shade for the warmer-toned palefaces, and it’s the only foundation I use now.

        • Kitten Mittons

          Love me some Bare Minerals! I think part of it is having fancy fun makeup brushes, though.

          • MoHub

            Interesting. I’ve always had a problem with Bare Minerals brushes shedding all over the place. I buy other brushes to actually use.

            • Kitten Mittons

              Mine work well, although I’ve finally heeded their advice to clean them more frequently, and they seem to hold up better now.

              Even so, I just like fancy makeup brushes in general. So much more fun than those little foam makeup applicators, etc. Then I can pretend that my mirror has those tiny little light bulbs all the way around, and my nasty ratty terrycloth robe is a lovely silk dressing gown, and my half-inhaled poptart is a raspberry scone with lemon curd.

            • MoHub

              I actually buy higher-priced brushes than the ones with the Bare Minerals labels.

            • Kitten Mittons

              I think my mom does, too. Or at least different brushes, I have no idea what they cost. I seem to remember her having some issue with the brushes. She loves the makeup, though, because she has very sensitive skin. She can’t use anything scented at all, hypoallergenic makeup only, etc. I started using it and recommended it to her, and we’re both converts now. Cotton balls and those little foam triangles are BANISHED. And I have no love lost for liquid concealers and foundations.

            • MilaXX

              Good brushes are my splurge. I keep missing the sale on GILT, but there’s a professional set I want.

            • MoHub

              I’ve done well with Paula Dorf and the professional-grade Sephora brushes.

        • SugarSnap108

          Ooo, I need to try some Bare Minerals. Thanks from another pale-but-not-pink lady.

        • muzan-e

          That was exactly the problem I ran into. I’m neutral with greenish undertones: the palest options leaned pink; the warmer options turned my skin ochre. *g* Congratulations on finding one that worked for you! If they transpose it into their liquid-foundation line, I’m going to be giving it a try myself.

          • kimmeister

            Quick plug: I just recently bought their liquid foundation at the suggestion of a makeup-obsessed friend, because I asked her what foundation she thought might hold up under humidity and give me coverage (for an upcoming trip to TX). I have to say, with two drops it gives me fantastic coverage, enough to mitigate my mild rosacea and gigantic Asian pores! I have it on even when I’ve done some intense workout classes, and it holds up pretty well.

        • starrika

          YES. I finally resorted to having foundation custom mixed at a salon inn my town that does color analysis, and the buckets of green that had to pour in was a revelation. Never could figure out why all the whitest whites looked so pink on me and wrong. Still, the coverage isn’t that great, more of a tinted moisturizer than anything, and I wish I could find a good coverage liquid. Not all of us whiteys are English roses, after all.

        • Sonny

          Have you tried NARS Gobi (pale with yellow-undertones) or Siberia (extra pale and neutral)? I’m a pale pink person and appreciate that NARS has a variety of foundations lighter than the drugstore brands.

          • MoHub

            I’m good with the Bare Minerals. The shade I use is almost identical to my skin color, so it’s a keeper.

      • muzan-e

        You and I both! Having paled out of Burberry’s spectrum, I was an inch from hitting up Mehron (theatre makeup) for foundation. To my shock and gratitude, it turns out that one very reliable Korean brand produces a mid-coverage BB cream that matches my neutral/paper-pale skin perfectly.

        But MAC does me no favours. Nor Armani, Dior, even Illamasqua. I don’t for one moment imagine that Lancome’s producing anything close to a match for me. *g*

        • KinoEye

          Which brand of BB cream, if you don’t mind my asking? I’m intrigued.

          • MilaXX

            I hear Shu Uemura does pales gals right.

            • muzan-e

              Amen. They were my go-to, until the foundation stick that worked for me was discontinued. Exquisite formulas, and a detailed range of rather-to-very pale shades.

          • muzan-e

            I use Missha’s M Perfect Cover in #13 (Milky Beige). But I need to attach some caveats: it contains mineral oil, which is a deal-breaker for some (with good reason; I used the stuff cautiously at first), and while it applies grey-ish on the skin, even when it’s set it’s an extremely neutral very-pale.

            That said, it’s a perfect match for colourless me, it’s very kind to my extremely dry cheeks (though I still wear a moisturiser underneath), and they offer a travel-size for $11 that’ll last you for ages. And to my delight, they have a US-based shopfront these days! *g*

            • Resl

              I’ve hear that Asian BB Creams often have whitening stuff in them. Is that something that might be harmful for the skin?

            • Sobaika

              Just make sure there’s no hydroquinone.

            • KinoEye

              Sounds great to me — just ordered a tube, so we’ll see how it goes! Thanks so much for the tip.

      • Kimmu

        I highly doubt they have anything to cover those of us on the other side of the spectrum with incredibly white white skin. I recently found a Korean bb creme, that advertised extra whitening power!, that comes close to matching my skin, and I just blend the hell out of it.

        • muzan-e

          LOL! I was terrified for so long of trying one, afraid that it’d somehow whiten me to the point of transparency.

          • Kimmu

            Every time I put it on, I have to laugh a little and remind myself that this is what the goth teenage version of myself would have wanted. But I have to say I do love how it feels applied. Never heavy and it leaves my skin feeling so soft.

      • Sobaika

        Hey all – if you’re super pale, get the lightest possible foundation that fits your budget, undertone (yellow/pink), and skin type (oily, combo, dry, etc.) and add a drop or two of white mixer foundations. I like Illamasqua in shade 100 or MAC Face and Body in White. Barry M makes a good one too.

        And I highly recommend Korean brands, as others have mentioned. They know their skincare!

        • muzan-e

          Absolutely. I’ve been hearing fantastic things about Illamasqua’s 100 as a mixer; the only reason I’ve never tried it myself is that my mornings are a madhouse, and I just don’t have time to custom-make my facepaint. *g*

          • MilaXX

            Go to a makeup supply or a better yet a craft store and get an empty container. You could even get those travel bottles. Premix your shade in bulk so you don’t have to remix every morning.

            • muzan-e

              That’s exactly what I’d wanted to do, but I was terrified the pre-mixed batch would .. separate or degrade somehow over time. If that’s not the case, a thousand thank-yous; you’ve saved me having to ditch the last of my precious Burberry stash. *g*

            • MilaXX

              I don’t think it will. Test out say a week’s supply first and see how it holds up.

            • breathlss79

              Dr. Haushka Translucent Make-up in 00. It’s pretty see-through, but evens out this very pale girl and doesn’t look like self-tanner.

            • MilaXX

              they just had a sale on Gilt. most items are sold out now

      • MilaXX

        Second the Korean brands. They do very pale colors. Lacome is supposedly one that also has very pale shades, but I don’t know for sure.

    • Danielle

      SHUT UP AND TAKE MY MONEY

      • DB Ruberto

        ALL of it!
        DAMN!

    • Jennifer McGuire

      So. Much. Win.

    • Sobaika

      Holy shit, she is radiant.

      • eowyn_of_rohan

        Seriously, she always is.

    • Jessica Freeman

      Stunning.

    • Aidan B

      LOVE LOVE LOVE.

    • Lily

      Perfection

    • SugarSnap108

      I don’t often invoke deities, but sweet lord, she’s gorgeous.

    • ChaCha_70

      Simply glorious. Thanks for featuring this boys. You never disappoint. Mwah!

    • boweryboy

      She’s so gorgeous it’s unreal.

    • Bonnie Blue

      She looks beautiful and positively luminous. I like how there is a glow on her face and her shoulder.

    • semirose

      This ad makes me want to buy all the Lancome so well done marketing team. Lupita is the most stunning.

    • MissHellDial

      good GOD she is GORGEOUS. This took my breath away!

    • ashtangajunkie

      That is a stunning shot of her. Bravo, Lancome.

    • Kent Roby

      AND…..my morning is now officially awesome!

    • VioletFem

      She’s looks so beautiful in this campaign.

    • nannypoo

      Everything here is perfect. She is gorgeous of course, her makeup is beautiful, the layout of the photographs and the photography, the lighting, the colors, everything is beautiful. I wish we could scroll down – I’ll bet she’s even wearing perfect shoes.

    • bitchybitchybitchy

      THAT.FACE. Simply gorgeous -flawless

    • BitterOldQueen

      She’s beautiful, but looks much better without all that shiny crap smeared on her face.

    • snarkykitten

      Perfection.

    • Jennifer Bober

      Damn, she is gorgeous!!

      I love my Lancome too, even if I am on the complete opposite end of the shade spectrum (can we say “fish-belly white girl” boys and girls?).

      • TwiddlyStun

        I can say it, I can be it. It’s a fun game to play – get the makeup counter staff to pull out the testers they’ve never had to use before.

        • Jennifer Bober

          LOL! Absolutely. They also tend to argue with me that something with a yellow undertone, as opposed to a pink one, will look good on me. They soon see the error of their ways!

          Our consolation is that keeping ourselves from the pain of sunburn means we never look our age. :-)

    • Janet B

      I don’t want to be her or do her, but I sure would like to sit next to her to feel her presence.

    • GeoDiva

      Wonderful!

    • decormaven

      Joining the chorus. That is utter perfection.

    • FibonacciSequins

      My day is made. She’s flawless!

    • majorbedhead

      She’s so beautiful. But why would foundation need to last for 24 hours? (Seriously. I never wear makeup so I’m kind of clueless about it.)

      • MilaXX

        It doesn’t unless you’re a stewardess. It does for many need to last a full day and some brands need reapplying after a few hours. I think the 24 hour thing is marketing talk for “will last all day.”

    • Funkykatt

      I don’t care how great she looks, I am still not spending $30 on a lipstick.

    • VictoriaDiNardo

      So now I can officially stop being mad at Lancome for letting go of Isabella Rosselini when she ( as I took it ) got too old to represent them. Appreciation of these luminous women should not be limited by age or color.

      • Tee

        I second that emotion! I stopped buying Lancome when they her go.

    • Daisy Walker

      We are not worthy.

    • Constant Reader

      LUV HUH.

    • formerlyAnon

      If they all do their jobs, they’ll get some classic ads out of her campaign(s).

    • Sophie

      She’s beautiful. And I love her hair.

    • Imasewsure

      Photoshop comes in every color… luckily she is luminous enough to shine through all of that though

    • MilaXX

      YAS!!!!! She is so beautiful. I may buy Lancome just because they let her stand in all her chocolate glory. No crazy skin lightening or ashy overtones. Lancome went and found a photographer (and photo shop person) who knew how to adjust for her coloring.

    • Little_Olive

      This woman is breathtaking. I reckon her skin is so perfect she is not really wearing the foundation she’s there to endorse.

    • http://www.lifeinspice.com/ rose88

      Face. Face. Face. She gives face. Beauty face!

    • fromanotherplanet

      SLAY a bit Lupita, slay a bit.

    • Wink

      In addition to her physical beauty, she seems like a genuinely kind and loving person. My wish for her is a very long and successful career.

    • Jacquelina La Bomba

      “Endless perfection”. For once, the inane cosmetics ad copy is spot-on!

    • mmebam

      I NEVER EVER would have thought to visit Lancome for make up needs. I’m usually in the no man’s land between the darkest shade and the next darkest, coupled with the fact that a lot of dark makeup is red clay-based. This gives me hope. Well done.

    • Meri

      All together now- “She’s so refined. I think I’ll kill myself.”

    • http://armchairauthor.wordpress.com/ LesYeuxHiboux

      They didn’t even white her up too much (or obliterate the texture of her skin with Photoshop!) I like that the makeup she might actually use is the one featured on the brush. Well done, Lancôme! Lupita looks striking as ever.

    • TwiddlyStun

      That skin texture is fabulous. She doesn’t have that flattened-out airbrushy Photoshop look. Either the tools and technique are improving or she really is as sublime as we hope.

    • Jacqueline Wessel

      What a beautiful ad campaign. I love the way she’s posed with that bow on her shoulder. She looks lovely.

    • PastryGoddess

      I think it might be time to bring back posters on your bedroom wall.

    • AzSportsGirl

      Dear Goddess. I am breathless.

    • bluefish

      Beautiful. It’s so exciting to see this. Makes me very, very happy.

    • CKMia

      The Lancome art department must be commended for not using the Beyonce Cacausianator 2000 on her.

    • LadyVimes

      I just sighed wistfully. Beautiful.

    • SierraDelta

      Mona Lupita.

    • dschubba

      She looks excellent and that’s a gorgeous lip color. I’m not quite her shade, but I’ve always had a hard time finding subtle lipsticks.

    • MyFavoriteColorIsGlitter

      Good God she is Gorgeous!

    • Joe Schmartin

      What gorgeous skin!

      What a seriously wonky tail on that right eyebrow. Strange makeup/photoshop oversight.

    • Man Dala

      Incredibly beautiful.

    • Sobaika

      Yup, this was in a Sephora. Not sure if it’s on them or on Dior, but plenty of brands there offer a range of shades and Dior just didn’t. It was the Airflash spray foundation and all of the shades were lighter than me – and I’m pretty average on the overall skintone spectrum. It was a flames-on-the-side-of-my-face moment.

    • ktr33

      what is there to say? exquisite.

    • http://tvblogster.blogspot.com Boop

      That skin is delicious. Just exquisite.

    • deech_sea

      She might be my favorite since Isabella Rossellini

    • JynxTheCat

      Talk about an easy day in post-production