Prabal Gurung Collection for J. Crew

Posted on May 24, 2011

Designer-of-the-moment Prabal Guring unveiled his collection for J. Crew, which recreates looks from his previous collections at a J. Crew price point ($200 to $450, for the most part). Prabal? Tell us a bit about it:

“I played with volume and scale and focused on a few special pieces with a story to tell — it’s very modern, chic, and put-together, but there’s also a lived-in quality. There’s a subtext and sub-layers to the designs we chose for J.Crew. I worked closely with the J.Crew team to determine the looks that would translate well with both of our audiences. They did a stellar job producing each piece and I could not be happier with how everything turned out.”

We’ll just see about that. Ladies?

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Actually, he’s right. It really is modern, chic, and put together. It’s also one of the best downmarket translations we’ve seen in a while. Granted, J. Crew isn’t Target and a designer has a lot more leeway when the pieces are retailing for hundreds of dollars, but still. It manages to stay true to the designer’s aesthetic while giving J. Crew something slightly more chic than what they normally offer. What do the minions think? Anyone planning on doing a little shopping?

[Photo Credit: jcrew.com]

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