Tommy Hilfiger Invites a New Generation to Step into His World of Classic American Cool for Spring 2026 Campaign
The American Dreamer opens the doors to his lifestyle of easy sophistication, where confidence, optimism and charm shape the way every moment unfolds.
A cast headed by Patrick Schwarzenegger and Abby Champion showcase the modern prep wardrobe, joined by Tommy and Dee Hilfiger, Lionel Richie, Iman, Machine Gun Kelly, Checo Pérez, Lucien Laviscount, Soo Joo Park, Luke Champion and Raphael Diogo.
Photographed by Lachlan Bailey, the campaign unfolds in an escape inspired by Tommy’s Palm Beach home — with classic Cadillacs sweeping up the estate drive and poolside loungers in red, white and blue setting the tone. A campaign film directed by Roman Coppola captures the celebration in full swing, as the VIP guest list is welcomed to a garden party defined by relaxed glamor and classic prep style. It’s a sunlit backdrop made for easy conversation, spontaneous arrivals and the kind of gathering that feels instantly iconic.
[Photo Credit: Lachlan Bailey for Tommy Hilfiger]
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