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H&M’s Sleek Urban Glamour Fall 2025 Collection

Posted on October 10, 2025

The second chapter of H&M’s A/W 2025 collection spotlights sleek urban glamour.

H&M A/W 2025 chapter two embraces neon noir and cinematic enigmas, bringing a slick mood of evening sophistication. Drawing inspiration from urban evenings, there are bold silhouettes in leather and faux fur, alongside power tailoring and slinky slip dresses.

The collection spotlights self-expression by framing style as something powered from within: it’s not what you wear, it’s how you wear it.

Each piece reflects the creativity and individuality that defined H&M’s hybrid fashion show at London Fashion Week on 18 September, with the collection showcased in the final act of the runway show. The event saw Romeo Beckham, Paloma Elsesser, Amelia Gray and Lila Moss walk the runway and was attended by Little Simz, ASAP Nast, Emily Ratajkowski, Gabbriette, Adwoa Aboah and Lennon and Anaïs Gallagher.

Shot on the street, and full of life, motion and confident energy, the collection’s campaign features Mona Tougaard, Vittoria Ceretti, Alex Consani, Sora Choi and Angelina Kendall. The campaign, which moves from day to night, like the collection, was shot by Anthony Seklaoui.