Saks and Dior Debut ‘Dior’s Carousel of Dreams at Saks’ Light Installation

Posted on November 21, 2023

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Behold a world of wonder as we unveil a first look at the breathtaking facade of Dior’s Carousel of Dreams at Saks. A testament to the allure of Christian Dior’s vision, glimpse a dazzling light installation shining with Dior’s signature codes across this iconic facade evoking festive motifs of luck and fortune that will leave you spellbound. From November 20th through January 5th, be sure to visit the flagship and immerse yourself in the magic of this special Saks x Dior collaboration.

“The traditional holiday celebration at Saks, inaugurated by its marvelous Light Show on the iconic Fifth Avenue, is one of the most keenly awaited, spectacular and enchanting in the world,” noted Delphine Arnault, Chairman and CEO of Christian Dior Couture. “I am particularly proud that Dior, our ‘kingdom of dreams’, the incarnation of excellence and elegance, is able to take part in the magnificent event this year, sublimating it with its exceptional savoir-faire and the virtuoso inventiveness of our teams. The unique alliance between Saks and Dior – initiated over 70 years ago by Monsieur Dior himself – has a highly symbolic value for our House, bringing together the unwavering history we share with the United States and our perpetually reinvented heritage. An ode to the magic of creation in all its forms.”

 

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The World of Dior pop-up on Saks.com is open for shopping at Saks.com/Dior through January 5, 2024.

 

[Photo Credit: Luis Guillén Photography, Paul Vu, Courtesy of Saks Fifth Avenue]

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