Jada Pinkett Smith, Will Smith, Willow Smith, and Jaden Smith at AFI Fest’s “King Richard” Premiere

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Papa Will has an awards buzz role coming out, so the Smith family came out to support him by turning up the dials on the fashion and making sure that spotlights burns long and bright. Gotta love a family with a plan and a skill for PR coordination.

Jada Pinkett Smith in Vivienne Westwood
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This is really pretty and we love the design, but the color looks washed out under the camera lights. We think this might have had so much more impact in a richer hue. Still, she looks quietly gorgeous. Love the hair.

Will Smith
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Love it. It’s perfect High Dad Style, which is exactly where his style sweet spot resides. The color looks great on him. We might consider it all a little too matchy, but he made up for it by going hard on the contrasting prints. The whole look rests on that shirt/tie combo. Well done.

Willow Smith e Jaden Smith in MSFTSrep
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Love both of these looks, even more because they are each distinct to the wearer in little ways. Our only critique is that we wish he had blinding white kicks on with that suit.

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They’re perfectly coordinated to an almost royal family level — way more than they usually are when they’re out together, which tells you something about how the family is approaching Dad’s potential critical acclaim. This is all a very unified PR appearance and it really shows how good Will and Jada can be about this sort of thing. They’ve been stars a long time.

This looks great.

[Photo Credit: ABACA USA/INSTARimages.com – Video Credit: Warner Bros. Pictures/YouTube]

• AFI FEST
• Festivals
• Jada Pinkett Smith
• Jaden Smith
• King Richard
• Movie Premiere
• MSFTSrep
• Vivienne Westwood
• Will Smith
• Willow Smith