“By removing some steps in a typical campaign production, a contemporary way of creating fashion imagery is brought to life, bridging the gap between fantasy and experience. From the comfort and confinement of a familiar place, with near-limitless creative control, the stars of the Winter ’20 campaign share an emotional side of dressing alone — for one’s self, or for today’s multiple modes of staying in touch from afar.”
“The Paris billboard will remain up the entire month of September, and the image will feature on additional outdoor advertising in Paris and Taiwan, China, South Korea, Singapore and Thailand,” says a spokesperson for Balenciaga.
Style Credits:
Balenciaga Look from the Fall 2020 Collection
[Photo Credit: balenciaga.com, Demna Gvasalia Daily/Instagram]
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