Black-Owned Fashion Brand Spotlight: Tracy Reese and Hope for Flowers

Posted on June 23, 2020

 

Tracy Reese saw a huge increase in her line’s visibility in the twenty-teens fueled largely by Michelle Obama‘s love of her designs, most notably when she wore a Tracy Reese dress to the 2012 Democratic National Convention.

 

 

Her colorful, classic-inspired, boldly rendered and sometimes traditionally feminine style was widely worn by an array of celebrities from Janelle Monae to Sarah Jessica Parker to Geena Davis – and it felt like you couldn’t swing a clutch on a red carpet without hitting one of her designs for a time.

 

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As a designer, she has experienced the ups and downs of the fashion world, and after her spring 2018 show, she took a step back from designing to reassess and recharge. Last year, she launched a new line called Hope for Flowers, with a specific focus on sustainability, ethical production and handiwork. It’s based out of her hometown of Detroit and it shows a new commitment to pushing fashion forward while retaining her signature ability to take classic forms and make them look new and fresh. She is currently working to build an artisan studio in the city to create economic opportunities for women in under-served communities.

 

 

 

 

[Photo Credit: INSTARImages, hopeforflowers.com]

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