WICKED Star Cynthia Erivo for Mulberry’s ‘Roxanne’ Bag Ad Campaign

Posted on September 12, 2025

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In September 2025 a noughties icon returns, as we introduce the Roxanne family with a fantastical campaign shot by long-time Mulberry collaborator Tim Walker, styled by the legendary Kate Phelan – and featuring Grammy, Tony, and Golden Globe-winning Wicked actor Cynthia Erivo.

In a set of playful, surreal stills, the Mulberry Spirit comes alive, as four new iterations of the Roxanne are shown: the Roxanne and the Small Roxanne, which take the punky, Y2K attitude of the original silhouette and updates it, with brass buckles and streamlined details; and the Roxanne Shoulder Bag and the Mini Roxanne Shoulder Bag – lighter, versatile styles made for modern living.

 

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[Photo Credit: Tim Walker for Mulberry]

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