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Dakota Johnson for Roberto Coin Jewelry Ad Campaign

Posted on June 02, 2025

Roberto Coin, the renowned Italian maison known for its sophisticated design, romance, and impeccable craftsmanship, proudly announces actress and advocate Dakota Johnson as its new Global Brand Ambassador.

“I’ve always believed that jewelry tells a story—of who you are, where you’ve been, and what you love,” said Dakota Johnson. “Roberto Coin’s pieces are full of depth and meaning, and I’m honored to help bring that spirit to life through this collaboration. There’s romance, strength, and bold femininity in every design.”

“Dakota Johnson is a true original. I love her expressions—an artist with authenticity, depth, and a unique ability to connect,” said Roberto Coin, Founder and Creative Director. “We are proud to welcome her to the Roberto Coin family and to collaborate on a campaign that speaks to the heart of who we are.”