Ferragamo announces the new Renaissance campaign, featuring paintings courtesy of Le Gallerie degli Uffizi. A completely new direction, reconnecting the brand to Florence and its tradition of beauty and innovation.
This season’s campaign creates a dialogue between past and present, where both the spirit of the Renaissance and the world of 21st century luxury are thrown into different relief by juxtaposition. In partnership with Florence’s Uffizi Gallery, photographer Tyler Mitchell showcases Creative Director Maximilian Davis’ collection of sensual, elegant and sophisticated ready to wear, shoes and bags, using some of the most famous artworks from the 15th and 16th centuries to act as a setting for his work.
Artworks featured include Alesso Baldovinetti, Annunciation (1457), Giovanni Bellini, Holy Allegory (1490-1500), Paolo Veronese, Annunciation (1570-75), Francesco Granacci, Joseph Going to Prison (1515), Giorgio Vasari, Portrait of Alessandro de Medici (1534), Botticelli, Portrait of a Man with a Medal of Cosimo the Elder (1475), Botticelli, The Annunciation of San Martino alla Scala (1481), Piero della Francesca, Diptych of Federico da Montefeltro and Battista Sforza (1467-1472).
[Photo Credit: Tyler Mitchell, Courtesy of Ferragamo]
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