SQUID GAME Star Lee Jung-jae for Gucci’s Valigeria Ad Campaign

Posted on July 03, 2023

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Bringing the House’s narrative full circle, the latest Gucci Valigeria campaign sees the celebrated actor Jungjae Lee journeying to The Savoy with emblematic luggage in hand. It was precisely at the historic London hotel that at the turn of the century, a young Guccio Gucci worked as a porter and encountered the magic of travel, connecting the dots between the fine leather suitcases that accompanied the international jet set and the craftsmanship he saw back at home in Florence.

 

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[Photo Credit: Hanna Moon/Gucci]

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