With a sensuality that is underlined by sophistication and an intellect and mindful consciousness that regards the collective experience, Emma Watson is the embodiment of Prada’s new signature feminine fragrance. Breaking the mould of the muse to be both in front of and behind the lens, Watson redefines codes to represent her most authentic self.
“Prada has always gone beyond traditional models and archetypes of conceived beauty and is famous for a femininity that challenges conventions. It’s a pleasure to create a campaign and represent a fragrance with such a profound philosophical concept and sustainability initiatives in a way that feels genuinely real and relevant.” – Emma Watson, Actor and Activist
[Photo Credit: Harley Weir/Courtesy of Prada Beauty – Video Credit: Prada Beauty/YouTube]