Jennifer Lopez Recreates Her “All I Have” Music Video for Coach’s New Holiday Campaign

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Coach introduces “Give A Little Love” Holiday Campaign featuring Jennifer Lopez photographed by Renell Medrano.
In addition, the house also releases a special holiday episode of Coach TV with new vignettes inspired by nostalgic treasured holiday film, television, and music pop culture references—inspired by Coach Creative Director Stuart Vevers’ vision of heritage reimagined for the next generation.

The new episode of Coach TV includes a special appearance by face of the brand Jennifer Lopez. The film, directed by Jason Bergh, features the iconic scene from Lopez’s 2002 music video “All I Have” where she carries an armful of Coach Signature monogram bags down a snow-dusted street in New York City. Joyfully updated for 2021 by Coach, the video features Lopez in the same setting—nearly 20 years later—proving icons really do last forever.

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Director: Jason Bergh
Hair: Chris Appleton
Makeup: Scott Barnes
Stylist: Rob Zangardi

[Photo Credit: Renell Medrano/Courtesy of Coach – Video Credit: Coach/Youtube]

• Ad Campaigns
• Coach
• Jennifer Lopez
• Renell Medrano
• Rob Zangardi + Mariel Haenn