H&M is proud to launch ‘Co-Exist Story’, an animal-friendly fashion collection which is entirely approved by the animal rights organisation People for the Ethical Treatment of Animals (PETA). Spanning womenswear, menswear and kidswear, the collection spotlights alternatives to animal-derived fabrics and processes. ‘Co-Exist Story’ is the third instalment in H&M’s Innovation Stories initiative, which launched in early 2021 and aims to showcase more sustainable innovations, materials and designs. The Co-Exist Story Collection will be available worldwide at hm.com and in selected stores from November 4.
The ‘Co-Exist Story’ collection epitomises our ongoing commitment at H&M to exploring innovative alternatives to animal-derived fabrics while still offering our customers cutting-edge fashion. H&M and PETA have enjoyed a positive dialogue throughout the project, and we are proud to support the valuable work that PETA is doing every day,” Ann-Sofie Johansson, creative advisor at H&M.
“Much of our work at PETA is accomplished by forming positive relationships with companies such as H&M as we strive to end the use of animal-derived materials. We’re thrilled to partner with H&M on a collection that features fabulous vegan designs that are kinder to the planet and to the animals who live on it,” PETA Corporate Responsibility Manager Laura Shields.
“We designed this collection for modern urbanites, those who love the social hubs of city life but equally crave weekends spent wearing their waterproof rubber boots immersed in nature. We’re proud to be able to unite two passions: versatile, fashion-forward design with more sustainable PETA-approved alternatives to animal-derived materials,” Malin Dubois, senior designer at H&M.
[Photo Credit: Courtesy of H&M]