The global superstar joins one of the most recognized sports nutrition brands worldwide as its Chief Creative Director and Global Brand Ambassador.
As MuscleTech’s new Chief Creative Director, Cavill will be the face of MuscleTech’s global rebranding efforts, which recently launched in the United States in late 2020 and will roll out globally in 2021. MuscleTech’s acclaimed “Strength Redefined” purpose and campaign, which extend well beyond personal physique, aligns with the actor’s other passions including charity, animals, and technology. Part of Cavill’s role will also include collaborating with MuscleTech’s renowned nutritional scientists on the creation of novel products, helping to drive innovation in the industry while inspiring consumers to grow stronger together as a community.
“Something I have always believed in, and seen throughout my travels and experiences, is that strength is far more than muscular power, or cardiovascular fitness. It’s something that comes from within,” said Cavill. “Not only does MuscleTech understand this, but they preach it. Redefining strength is their by-word for accessibility for all, and cultivation of ourselves, no matter our starting point. This is a brand for everyone who is willing to explore the depths of their inner fortitude and see where it may take them. My partnership with them is an exciting opportunity, and I am looking forward to sharing our ideas with the world.”
[Photo Credit: Courtesy of MuscleTech]
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