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Saks Fifth Avenue’s 2020 Holiday Windows

Posted on November 27, 2020

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Saks’ theme for the holiday season, This is How We Celebrate, shines a light on the importance of spending time with loved ones and the different ways people and places across the country celebrate.

Saks’ legendary window display is synonymous with the holiday season in New York and this year is no exception. The center six windows showcase how different people celebrate in iconic settings around the city, with each over-the-top celebration scene bringing a different quintessential New York moment to life:

– A musical celebration on bustling Broadway in Times Square
– A classic barber shop getting a visit from some adorable kids and their pets, wanting to look their best for the New Year celebration
– A couple on their way to deliver gifts via the Roosevelt Island tram
– An aspiring dancer getting an autograph from her ballerina idol
– A celebration surrounding the neighborhood food truck at a holiday block party
– A friendly competition of holiday lights and decor at neighboring houses in Dyker Heights, Brooklyn

Beyond the featured windows, Saks is showcasing a variety of unique celebratory moments in visual displays—both in windows and throughout the store—featuring designer fashion from brands such as Alexander McQueen, Dries van Noten and Valentino, with floating windows, Mylar-wrapped trees, scattered musical instruments and ephemera.

Saks’ annual light show is also all-new this year, featuring a dazzling display of LED lights on the facade. The music accompanying the light show is a world-premiere medley saluting different holiday traditions, including José Feliciano’s “Feliz Navidad,” the theme from holiday film favorite Love Actually, Donny Hathaway’s “This Christmas” and more.