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Serena Williams for Stuart Weitzman’s 2020 Ad Campaign

Posted on May 06, 2020

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Stuart Weitzman is proud to announce Serena Williams as its new global spokeswoman, a relationship that started at the beginning of the year. The tennis trailblazer, social change leader and mother stars in the new 2020 Campaign, which highlights women as pillars of hope and optimism for their communities.

Serena exemplifies this sentiment first as a mother, and also as someone who has demonstrated resilience and courage to overcome obstacles throughout her career. Inspired by this, the campaign features her on a platform, standing tall in silhouettes designed to lift you up. Coupled with the confident energy Serena emanates, the campaign reinforces the notion that women possess the innate strength to be symbols of hope for their communities — a message that is especially relevant right now. “Now, more than ever, is a moment to focus on hope and moving forward,” Serena explains. “I want women of every generation to be inspired to do so, one step at a time.”