Gucci “The Ritual” Fall 2020 Campaign

Posted on May 22, 2020

“I let the models build their own images. To act as photographers and storytellers, producers and scenographers. I asked them to represent the idea they have of themselves. To go public with it, shaping the poetry that accompanies them. I encouraged them to play, improvising with their life.” – Alessandro Michele, Creative Director of Gucci





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