H&M Lookbook: Womenswear Fall 2011 Collection

Posted on June 03, 2011

We realize that the first week of June is not normally a time when most of us want to look at sweaters, but such is the strange calendar by which the fashion world operates. Crank up the AC if you have to, because we think this is an amazingly chic-looking collection coming out of H & M. H&M’s Head of Design, Ann-Sofie Johansson, says,  “I’m particularly fond of this collection because it’s so easy to wear, so grown up and yet totally of the moment and with such great fashion attitude. Most pieces are fashion classics updated with a new silhouette or shape or simply new styling,” “Grown up” is definitely the operative phrase here. These aren’t the disposable teenager’s clothes H&M has become known for. So, who among the bitter kittens will be picking up pieces from this line when it goes on sale?

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[Photo Credit: hm.com – Video Credit: stateofstylechannel via youtube.com]

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