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Supermodel Christy Turlington for Ferragamo’s ‘La Prima Impressione’ Spring 2026 Ad Campaign

Posted on February 17, 2026

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For Spring-Summer 2026, Ferragamo presents “La Prima Impressione”: a filmic campaign which explores both the house’s cinematic heritage and the family at its heart through the lens of award-winning director Antoneta Alamat Kusijanović.

Starring Christy Turlington as both the matriarch of an Italian household and the choreographer of its nuanced dynamics, the film follows the introduction of a new partner to the family at a countryside Italian villa. Across the seven chapters, revealed throughout the season, the story unfolds.

Through the framework of family, the campaign spotlights different facets of the Spring/Summer 2026 collection: the characters of Christy’s husband (Pierre Francois Jacob), daughter and son (Penelope Ternes and Kaplan Hani) and their partners (Edoardo Sebastianelli and Lina Zhang) alongside their friend (Fatou Kebbeh) each presenting different perspectives: the prints of silken scarf dresses; the craftsmanship of the woven Hug bag; the expressive opulence of beaded S-heel mules. “When I’m creating a collection, I am always designing for a family of people,” notes Davis. “The brand has always been built on the idea of family.”

Together, the cast and their wardrobes offer an insight not only into the multi-generational appeal of the Ferragamo universe, but a world of intimate dynamics: a timeless, universal story, expressed through a modern lens.