Miu Miu Holiday Campaign Starring Gigi Hadid, Dede Mansro, Viola Sharp, and Ju Xiaowen

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Miu Miu launches its 2025 holiday campaign, shot by Angela Hill and featuring Gigi Hadid, Dede Mansro, Viola Sharp and Ju Xiaowen. A cast of characters, they are seen gathering for the holiday season at an Elizabethan manor house in the British countryside. They encounter a place that feels new in their eyes, but that is layered with centuries of history and remembrance.

Captured on a Super 8 camera and photographed on film, the campaign upholds an authentic and tactile aesthetic. Ancient brick work and scarred stones evoke a marked and emotionally resonant contrast between the antique, in places ruined, splendor of the surroundings and the youth and pristine beauty of those who inhabit it. Here is a family mansion, revealed in its purest form, one that exists as a permanent expression of the majesty of time passing.

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Creative Director: Miuccia Prada
Photography: Angela Hill
Styling: Lotta Volkova
Cast: Gigi Hadid, Dede Mansro, Viola Sharp and Ju Xiaowen

[Photo Credit: Angela Hill, Courtesy of Miu Miu – Video Credit: Miu Miu/YouTube]

• Ad Campaigns
• Gigi Hadid
• Miu Miu