Maya Hawke, Damson Idris, Louis Partridge, Letitia Wright, and Li Xian for Prada Holiday 2025 Campaign

Pin

PRADA HOLIDAY 2025 CAMPAIGN
A WINTER’S TALE

A winter archetype – a voyage through a pristine snowscape, a quest of rediscovery, a return. The Prada Holiday 2025 campaign celebrates a timeless and cross-generational tradition: winding through crystalline white trees, an automobile journey is emblematic of the season. A universal experience, a story known by many – a coming home.

Cinematic in scope, panoramic in scale, these still and moving images echo a long tradition of Prada campaigns inspired by movie auteurs. Filmed and photographed by Glen Luchford, the epic vision is brought to life by bold and youthful international talents: Maya Hawke, Damson Idris, Louis Partridge, Letitia Wright, and Li Xian They convene as friends, a chosen family making the trip together.

Neither a start, nor an end, the campaign captures these protagonists in the depths of their excursion. And, in the campaign film, our recognized realities transform into magical fantasies – a nighttime forest miraculously illuminated by light. It celebrates the holiday period as time of kinship and sharing, of stories, and of exceptional encounter. Of wonderment.

Pin

Pin

Pin

Pin

Pin

[Photo Credit: Glen Luchford for Prada – Video Credit: Prada/YouTube]

• Ad Campaigns
• Damson Idris
• Glen Luchford
• Letitia Wright
• Li Xian
• Louis Partridge
• Maya Hawke
• Prada