Anne Hathaway, Liu Yifei and Zendaya for Bulgari’s ‘Eternally Reborn’ Ad Campaign

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Eternally Reborn
The sun rises on a new dawn. Honoring a 140-year-long legacy of endless renewal, the 2024 Bvlgari Brand Campaign is a journey through inspiring transformations and eternal rebirth. Since its inception in 1884, the Roman High Jeweler has embraced perpetual evolution, as an inexhaustible source to elevate life.

Rome’s eclectic fusion of different eras and styles is reflected in the distinctive designs, gem combinations and in the unparalleled craftsmanship of the jewelry masterpieces worn by Bvlgari’s Global Brand Ambassadors, Anne Hathaway, Zendaya and Liu Yifei while on their path of personal renewal and self-discovery.

ANNE HATHAWAY
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An ode to renewal and radiance – witness the wonder of ‘Eternally Reborn’. Global Brand Ambassador Anne Hathaway unveils the resplendent Sapphire Brocade Necklace in our new campaign, fashioned from a suite of thirteen striking sapphires set in white gold.⁣

LIU YIFEI
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Transforming Rome’s classic beauty into a wellspring of inspiration and creativity, the Maison debuts Bvlgari Aeterna High Jewelry. Joining the cast of ‘Eternally Reborn,’ – a campaign honoring the Eternal City’s perpetual vibrancy – Global Brand Ambassador @yifei_cc steps into the light wearing flawless jewels that push the boundaries of craftsmanship.

ZENDAYA
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Embracing the everlasting ethos of Bvlgari Aeterna, our ‘Eternally Reborn’ campaign breathes life into the Maison’s latest creations. Global Brand Ambassador Zendaya wears the Aurea Chandra Necklace, a masterpiece of movement sculpted from weightless spheres set with precious diamonds and layers of intricate pink gold mesh that reimagines an archival creation of the same name.

[Photo Credit: Zoey Grossman for Bulgari]

• Liu Yifei