Cher Stars in the New Dsquared2 Spring 2020 Ad Campaign

Posted on February 07, 2020

In a meta expression of culture and portraiture, Cher is the star of the new Dsquared2 ICON Spring Summer 2020 campaign – shot by Mert & Marcus.

Embodying the meaning of a true Icon, Cher is stripped down to her true self. Depicting a real person with raw beauty.

Instead of a gown and glitter, the undisputed Goddess of Pop wears the ICON printed sweatshirt and the brand signature staple jeans.

A pure look featuring her infamous long hair and her ever so timeless attitude.

“Cher is beyond an icon, she is a cultural phenomenon. Everyone knows her for her over the top glamour. For the campaign we wanted her in just jeans and sweatshirt, giving space to her inner light that needs no sparkle.” – Dean and Dan Caten

 

Style Credits:
Directed by: Mert&Marcus
Creative Director: Giovanni Bianco
Hair Artist: Serena Radaelli
Make up Artist: Isamaya Ffrench 

 

[Photo Credit: Mert & Marcus/Dsquared2]

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