Jennifer Lopez for Guess Spring 2020 Ad Campaign

Posted on January 15, 2020


This Spring 2020, GUESS?, Inc. is proud to welcome back actress, singer, dancer, entrepreneur, philanthropist and fashion icon Jennifer Lopez as the face of GUESS and Marciano worldwide in the Spring 2020 advertising campaign.

“I am thrilled to welcome Jennifer back for a second campaign with GUESS and Marciano. Jennifer continues to push boundaries in the music, fashion and film industries and represents everything a GUESS Girl is – confident, sensual and adventurous. This campaign shines a spotlight on Jennifer’s natural beauty and showcases exactly why she is celebrated as a true icon.” – Paul Marciano

“Whenever I do a collaboration, I always think of a character that I can play and be and we had a lot of fun doing that with this campaign. The vibe this time was a mix between an Italian film star from the 60s, mixed with Madonna from the 80s, mixed with Sofia Loren. It’s so much fun to get into the character and to make that happen. The clothes and setting of the shoot really worked well together to make this campaign come to life.” – Jennifer Lopez





[Photo Credit: Tatiana Gerusova/Guess]

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