Pop Style Opinionfest: The Marketing of Pride and the Cultural Success of Drag

Posted on May 31, 2019

Happy soon-to-be Pride month, darlings! This year marks the 50th anniversary of the Stonewall riots and between that highly notable occasion, the year we just spent intensively researching the last century of queer history, and the fact that the times and current zeitgeist are leaving the LGBTQ community – but especially the T part of it – especially vulnerable, we’re feeling all RAINBOW-FLAG-WAVY all of a sudden! For the next few weeks, we’ll be exploring different aspects of modern LGBTQ Pride and this week, we kicked things off with a discussion on the marketing of brands to the LGBTQ community through the use of Pride imagery and wording. Basically, a lot of products are slapping rainbows on their labeling this month. Perhaps unsurprisingly, we’re not in full agreement on the benefits of this and we get into a vicious slapfight over it.

No, not really. But it did lead to some interesting discussion about what it means when a massive corporation tries to reach out to the disenfranchised and how it feels when their efforts are especially clumsy or shallow.

Then we’re OFF TO THE RACES. The Drag Races, that is. We opted to keep our review of the RuPaul’s Drag Race finale to the podcast this week because the nature of the finale format lends itself to this kind of freewheeling conversation. We bitch a bit about that format, talk about which queens deserved more airtime, run down the looks, assess all the lip syncs and, of course, give our thoughts on the winner. After all THAT, we give the show our very special brand of unasked-for advice and inform the folks at World of Wonder as to what they need to do going forward to ensure they don’t have as low-energy a season as this one ever again.

And did you think Lorenzo was going to shut up about last night’s Project Runway? Oh, honey. Because we drunkenly passed out last night, we did not compare notes as strenuously as we should have and, to Tom’s surprise, Lo had a distinctly different take on things compared to the published review from this morning.

 

 

 

All the laughter, all the tears, all the bickering, and the extra-special bonuses of slight hangovers in both your hosts. Does that not sound like the ultimate in entertainment value? Thanks for listening, darlings!

 

The sponsor for this podcast is Casper. Check it out! And listen to the podcast to get the promotional code and special offer for it.

 

You can subscribe to the podcast here.

 

[Photo Credit: BravoTV, VH1, ikea.com]

 

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