American Eagle Outfitters, Inc. is honoring its denim heritage with the launch of the American Eagle (AE) brand’s Fall ‘25 campaign, headlined by Sydney Sweeney – one of the most globally recognized faces around the world. Sweeney joins forces with industry-leader AE to further elevate its position as the #1 jeans brand for Gen Z. The campaign, “Sydney Sweeney Has Great Jeans,” is a return to essential denim dressing and a celebration of what the beloved brand does best: making customers look and feel good in AE Jeans.
“This fall season, American Eagle is celebrating what makes our brand iconic – trendsetting denim that leads, never follows,” said Jennifer Foyle, President and Executive Creative Director – AE & Aerie. “Innovative fits and endless versatility reflect how our community wears their denim: mixed, matched, layered and lived in. With Sydney Sweeney front and center, she brings the allure, and we add the flawless wardrobe for the winning combo of ease, attitude and a little mischief.”
“There is something so effortless about American Eagle – it’s the perfect balance of being put-together but still feeling like yourself,” said Sydney Sweeney when asked about her favorite denim. “Their commitment to creating pieces that make you feel confident and comfortable in your own skin is something that resonates with me. It’s rare to find a brand that grows with you, the way American Eagle has for generations. They have literally been there with me through every version of myself.”
In partnership with the brand, Sweeney’s long-time stylist Molly Dickson dresses her in AE denim essentials, reimagined to create the perfect blend of relatability and undeniable influence. The curated denim wardrobe feels distinctly Sydney – effortless, personal and true to how she wears AE. Sweeney’s girl next door charm and main character energy – paired with her ability to not take herself too seriously – is the hallmark of this bold, playful campaign.
[Photo Credit: Courtesy of American Eagle]
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